Ashish V Ved
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Photography enraptures the romance between creative imagination & timeless reminiscence ……
I hail from a liberal minded family strongly associated with the field of photography,
As my father ran a well known establishment since 1969 called ' VIBGYOR PHOTOS ' retailing in photographic
apparatus & also had a B/W developing & printing lab service which gave us recognition due to our reliability
of unmatched deliverance ! !
As a kid , i had a flair for creating mood lights with the smallest available things around that
would glow lending immense drama to a dark space. . . .
At 21, I assisted my dad as a trader very absorbed in my work , yet watched herds of students
from J . J . School of Arts approaching us for all sorts of photographic gears & B/W developing & printing.
The magnificent results & effects with lighting & shadows in their prints simply bowled me over . . . . .
& that was an awakening for me . . . . i knew i wanted to be a PHOTOGRAPHER
It kicked off as an idea , a thought , an exciting possibility but whose fruition took years of legwork,
guidance from dads studio clients , experimental photo shoot with friends,neighbours kids , acquaintance , family &
landed with my 1st assignment for a soap commercial for which i gathered skill to ensure that everything comes together
looking seamless & it did ! fetching me first pay check of 6k . . foraying into many more successful photo shoots . . . .
Its been 20 years long pursuit peppered with frantic meetings on the go , last minute cancellations ,
co-ordination bloopers , logistical night mares BUT ! I survived . . . with a sense of accomplishment , pride & happiness
where today my body of work exudes class culminating into some spectacular shots . . . .with my undying passion
for photography there is lot more to explore , a lot more to capture & a lot more to romance . . . . . . . . .
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